Monthly Archives: January 2016

Reducing Load Time Through Image Optimization

Even though more and more Internet users switch to broadband every year, a large portion of the web’s population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you’re designing your website, and a very major consideration we have to make for dialup users is the loading time of your website.

Generally, all the text on your website will be loaded in a very short time even on a dialup connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the “quality” of the JPEG image — normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image’s file size.

On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format — the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!

Pros and Cons of Flash based Sites

Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here’s a simple breakdown.

The good:

Interactivity

Flash’s Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real “movie files” that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You’ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn’t be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

Mistakes To Avoid When Using Web Templates

Website templates are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.

The first obvious mistake you should be aware of is using a template that is very popular. If many people use the same template, your website will not appear unique at all and your credibility as a solid, different website will be tarnished. In other words, you will appear generic just like your next-door neighbours.

To whole point of using a web template is to save time and effort. You just change the title and appropriate details and you’re done. The biggest mistake one makes is to customize the template beyond recognisation. While that may be good in the sense that you’re creating a unique graphic, you’re defying the very purpose of using a web template — saving time and effort.

However, on the opposite side, if a template you purchase is suitable but some changes must be made to suit your site’s theme, then you will have to take some time to make the changes. For example, you can find a very nice template that suits your hobby site except the original designer has put an image of stamps in the header. You can find images of garden plants and spades to replace the stamps for your gardening hobby site. However, do only make the necessary changes and don’t redesign the whole template.

In some circumstances, some people simply make the wrong choice of templates. This is a very subjective issue but you have to be careful in selecting templates to suit your audience. Do not choose templates just because they are pretty, choose them because they serve your purpose.

Make It Easy To Buy From Your Site

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.

First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!

Building Your Mailing List with Downloads

A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

Improve Usability of Your Website

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.

The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.

Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.

Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.

The Importance of a Sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone.

How To Have Websites Built For You The Cheap Way

Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few hundred dollars. All this can change if you know where to find the best deals, the best designs for the lowest price. Here’s a rough guide:

First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

Therefore, it would be wise to find freelance designers who work from home. These people are often working from home so they do not have a high operation cost like that of a company. On the other hand, they will be able to design images with quality similar to those of designers from big companies, so it’s a “no-brainer” choice.

However, choose freelancers with care. The best way to do this would be to go to elance.com. There, you can post the abstract of your project and get thousands of freelancers to bid on your project, so you will surely get the best deal. On top of that, you will be able to choose the designers based on their experience, past transactions and ratings, so your value for money is secured.

Another route you can take is to design your website yourself. Think about it, if you only need 5 simple pages to present some simple information, why waste hundreds of dollars for it? Just spend a little time to sit down and do it yourself. You’ll be able to design your own sites even if you do not know a single line of HTML code with the help of WYSIWYG (what you see is what you get) programs such as Microsoft Frontpage, Macromedia Dreamweaver and so on.

Good Design Practices

Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

Generating Revenue With Good Planning

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a “food” section, an “accomodation” section and an “entertainment” section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

When you have a broader, better-defined scope of themes for your website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google’s Adsense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly.

As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or offline media. Hence, start tapping in on this lucrative stream of profit right away!