A Simple Plan: Options

A Brief Guide When Choosing Ideal Colors for Toy Logos

When it comes to the responsibility of making toy logos, your need to consider this type of job as a challenging one because you always have to follow a strict set of standards in which the logos must be interesting and kid-friendly. With toy sales having seen a significant increase in the past couple of years, it only means that the demand for your niche is growing. But if you seek to get ahead of your competition, you need to come up with unique ways to topple them all.

While most people don’t really give serious thought about how toy logos are made and who’s making them, you know deep in your heart that the job is tough simply because the market is so competitive. Thus, it is very important that you have the skills and talent to come up with the best logos for toys; something that’s unique and timeless, and yet, those even aren’t enough. What needs to be done is to learn more about the psychology of color, something that’s indispensable when creating something to please or impress children and kids.

Consider Age Range

If you don’t know it yet, children in different ages see colors differently. A good example is using direct contrast of darker colors instead of lighter ones if you happen to be targeting children 2 years old or younger. In other words, children belonging to this age range will likely pick or be intrigued with a toy that comes with a purple logo instead of the one next to it with a light-colored logo.

Keep in mind that children also generally respond more to color compared to adults, which means that if you happen to be marketing a skybound trampoline, you must incorporate a lot of color in it for kids to be interested.

Gender Neutral Colors

What this actually means is that if the logo you’re creating is for a toy intended to be sold to both boys and girls, you therefore must use a gender neutral color. So, don’t think for a second that a toy dressed up in an entirely pink logo will appeal to boys.

Parents Have their Say Too

Bear in mind that even if the kids are the ones who will decide which toys they want, still the parents have the last say in buying. Therefore, you have to consider what your colors are saying to them. A good example is blue, which generally represents calmness; and this same color is best used for logos for craft-based toys, which in turn is fancied for the most part by older kids. Meanwhile, red represents an active lifestyle, fun, and excitement, and this translates to the fact that you should be using the color in making logos for toys built and designed for encouraging outdoor and physical activities like board games.